When a company is ready to step into the international field, there’s a lot to consider. Translation and localization in Dallas services may not be at the forefront of any business plan. However, taking the time to ensure your business’s content is easy to understand and relate to, regardless of native language, can help you transition smoothly into a successful, multinational field. Help from the experts at Accento
They might sound similar, but translation and localization are two completely different things. Translation is the art of changing an original source document, whether it’s online or in print, to completely new text. This is done by taking each word individually and translating it to the new language one word at a time. Oftentimes, a confusing and jargon-filled translation is the work of a machine, and has no capacity for the context or overall meaning of the text.
Localization, on the other hand, takes the original text and examines it as a whole. It involves taking the time to understand the document, its target audience and message. Localization is a comprehensive way to translate information so that it’s easier to understand and relate to. It also considers the culture of the target audience for a better customer experience.
Want to learn more? Contact Accento today to discover how we can help transform your multilingual market with accurate, appealing copy and other online services. Our certified translators are ready to help your business break into the desired market to attract new customers and build your reputation as a multicultural company.
If you’d like to see what else we can do to boost your international market, take a look at our available translation services >>.